Mattel listed 20 Barbie pieces in September 2025, priced from $15.99 to $107.99.
Dates here are listing dates: the day the product went up for sale on the maker's own store. They are not ship dates, and a piece sold to order can be listed well before it is made.
Every Barbie listing in September 2025
Where this list comes from
Read from Mattel's own storefront feed rather than from a retailer or a round-up, so the prices are theirs. The feed does not say what is in stock, so nothing here does either; the product page carries the live state.
A storefront records when a listing was published, and that record also moves when a shop re-publishes its catalogue in bulk. Listings whose only timestamp falls inside such a bulk window are left out of these monthly figures rather than counted as that month's releases.
Frequently asked questions
What Barbie did Mattel release in September 2025?
20 Barbie pieces went up for sale, priced from $15.99 to $107.99. Dates here are listing dates: the day the product went up for sale on the maker's own store. They are not ship dates, and a piece sold to order can be listed well before it is made.
Which Barbie releases in September 2025 were exclusives?
None of the month's Barbie listings was marked as an exclusive by Mattel.
Every Barbie piece Mattel listed in September 2025, pictured
The rest of the month's listings, as Mattel photographed them.
