The story in brief. No narration: every line on screen is a figure published by the source named in the article.Image credit: MattelVertical cut for sharing
Mattel listed 15 Barbie pieces in January 2026, priced from $3.23 to $54.00.
Dates here are listing dates: the day the product went up for sale on the maker's own store. They are not ship dates, and a piece sold to order can be listed well before it is made.
Read from Mattel's own storefront feed rather than from a retailer or a round-up, so the prices are theirs. The feed does not say what is in stock, so nothing here does either; the product page carries the live state.
A storefront records when a listing was published, and that record also moves when a shop re-publishes its catalogue in bulk. Listings whose only timestamp falls inside such a bulk window are left out of these monthly figures rather than counted as that month's releases.
15 Barbie pieces went up for sale, priced from $3.23 to $54.00. Dates here are listing dates: the day the product went up for sale on the maker's own store. They are not ship dates, and a piece sold to order can be listed well before it is made.
Which Barbie releases in January 2026 were exclusives?
None of the month's Barbie listings was marked as an exclusive by Mattel.
Every Barbie piece Mattel listed in January 2026, pictured
The rest of the month's listings, as Mattel photographed them.
Everything on Mezco Toyz's New Products shelf as at 4 October 2026, by line, with prices, what is a pre-order and what has already sold out.
Elysia Mankiewicz··3 min read
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